Architecting Project Management for Embracing Disruptions – Digital Transformation
SECOND EDITION
By Dr Badri N Srinivasan,
Enterprise Agile Coach and AVP
Societe Generale Global Solutions Center
Bangalore, India
ABSTRACT
Enhancing Value Creation through Digital Transformation
Large organizations in the world are currently grappling with profound disruptions related to technology and competition that is taking place in the world all around us. In order for the organizations to survive in the future they need to acknowledge, understand, maneuver and manage the disruption carefully. The existing operating model of the organizations may not be sufficient to manage these disruptions effectively.
The focus on machine learning, AI, big data, analytics, agility, block chain and digital has led to additional disruptions. The role of the Project Managers has also been disrupted and changed considerably on account of the disruption. Organizations can survive for the future through the optimization of its operating model through a project based digital transformation approach.
This paper has been developed based on the live experience and the real time implementation that is proven at the workplace, especially for large enterprises in the IT domain.
This paper will focus on the following areas –
- Why Disruption? How to focus on the bigger Purpose
- How a digital transformation can manage the disruptions effectively
- How to aid the digital transformation through Agility and Innovation
- How do anti-fragility, removal of Retrospective coherence and Klein bottle concept enhance the focus of a digital transformation
- Role based organization design to manage disruptions effectively
- Proposed framework (tools, technology, structure, roles) to address these issues
- Benefits of using the framework
By adopting a suitable framework, the organization will be able to reinvent itself to meet the changing market requirements.
INTRODUCTION
Digital transformation is a fundamental change in how an organization delivers business value to its customers. It is a radical focus on how an organization uses technology, processes and people to fundamentally change the way it is doing business. Digital transformation is perceived to lead to enhanced value creation provided all the other existing attributes and constraints are managed appropriately.
Large organizations in the world are currently contending with profound disruptions related to technology and competition that is taking place in the world all around us. In order for the organizations to survive in the future they need to acknowledge, understand, maneuver and manage the disruptions carefully. The existing operating model of the organizations may not be sufficient to manage these disruptions effectively. Hence, the focus on digital transformation which changes and reshapes the organization to effectively meet the disruptive threats in the market place.
The change that occurs when new business models and digital technologies affect the value proposition of existing goods and services is called as digital disruption. A successful digital transformation includes enabling the business to manage large amounts of “big data” – which is the capability to analyse all aspects of the behavior of the customer and use those insights to manage the growth of the business line. Digital disruption is a transformation that is caused by emerging business models and digital technologies. These innovative new models and technologies impact the value of the existing products and services offered by the organization.
Digital disruption is an opportunity for the organizations to reshape their business areas. It is no longer a hypothetical state across all the industrial domains and it is a reality today… One of the key steps in this transformation is extending the concept of digital disruption beyond the IT department and into business operations. The whole organization is impacted by the digital transformation and it should not be restricted only to the IT department. The focus on machine learning, AI, big data, analytics, agility, block chain and digital has also led to additional disruptions. In business, a disruptive innovation is an innovation that establishes and creates a new market and value network and it eventually leads to the disruption of the existing market and value networks, thereby dislocating established market-leading organizations and products. Figure A gives the details pertaining to the reign of digital disruption in the near future.
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Editor’s note: Second Editions are previously published papers that have continued relevance in today’s project management world, or which were originally published in conference proceedings or in a language other than English. Original publication acknowledged; authors retain copyright. This paper was originally presented at the PM Practitioners Conference, Bangalore PMI Chapter, India in July 2018. It is republished here with the author’s permission.
How to cite this paper: Srinivasan, B.N. (2019). Enhancing Value Creation through Digital Transformation: Architecting Project Management for Embracing Disruptions – Digital Transformation; PM World Journal, Vol. VIII, Issue IX, October. Available online at https://pmworldlibrary.net/wp-content/uploads/2019/10/pmwj86-Oct2019-Srinivasan-enhancing-value-creation-through-digital-transformation.pdf
About the Author
Badri N. Srinivasan
Bangalore, India
Dr. Badri N. Srinivasan is AVP and Enterprise Agile Coach at Societe Generale Global Solutions Center (SG GSC), Bangalore and Karnataka, India. He is responsible for the implementation of continuous delivery and agile practices in the organization. He has 20+ years’ experience and has extensive experience in process implementation and organizational change management processes and process improvement initiatives in the travel, retail, manufacturing, real estate, mortgage and banking, healthcare and financial services domains. He is a Certified Scrum Master (CSM), Accredited Kanban Trainer (AKT), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP) ® from the Project Management Institute (PMI), USA and a certified Six Sigma Green Belt (SSGB), apart from other certifications. His extensive experience includes coaching, managing, mentoring and training ScrumMasters, product owners, and project/program managers and implementation of enterprise agile practices in the organization. He has published numerous articles in various magazines/online forums – Scrum Alliance, InfoQ, PMI – Knowledge Shelf, DZone, Agile Record, Agile Journal, Sticky Minds, techwell.com and Methods and Tools and PM World Journal.
He can be reached by email at thirumazhisaiazhwar@gmail.com, and through his LinkedIn Profile – https://in.linkedin.com/in/badrisrinivasan.
