A Strategic Project-Driven Approach
to SaaS Business Transformation
SECOND EDITION
By Sidharth Ramsinghaney and Nate Troup
Texas and Colorado, USA
Abstract
In today’s hypercompetitive SaaS landscape, the paradox is striking: while companies pursue aggressive growth targets, they simultaneously lose significant revenue through operational inefficiencies at alarming rates—with industry research revealing significant revenue leakage and median churn rates of 13-14% (KBCM Technology Group, 2023). Despite waves of digital transformation initiatives, the opportunity-to-revenue (O2R) journey remains fragmented, with siloed systems creating a tangled web of manual processes that stifle growth potential precisely when scaling matters most. Current project management approaches to revenue optimization remain largely piecemeal, focusing on isolated processes rather than enterprise-wide transformation, leaving practitioners without a comprehensive framework to orchestrate complex, cross-functional change. This paper introduces “Global Design,” a revolutionary paradigm that transcends traditional project management boundaries by integrating the full spectrum of PMI’s Talent Triangle—Working Methods, Power Skills, and Business Acumen—into a cohesive transformation approach. Through synthesizing industry research and practitioner experiences, we demonstrate how this framework enables SaaS organizations to build resilient revenue operations that not only accelerate growth but adapt to market disruptions through AI-augmented workflows and hybrid project management methodologies. Our research suggests that companies implementing Global Design’s four integrated pillars—Process Optimization, Technology Enablement, Data Integrity and Governance, and Change Management—can achieve substantial improvements in operational metrics, customer retention, and revenue capture. This research provides project leaders with an actionable blueprint for orchestrating revenue transformation that bridges strategic vision with operational excellence, ultimately redefining how SaaS companies scale in volatile markets while maintaining customer centricity.
Keywords: SaaS, Revenue Operations, Project Management, Business Transformation, Organizational Change, Data Integration, Technology Enablement, Customer Experience, Artificial Intelligence, Operational Efficiency
1. The SaaS Imperative: Orchestrating Revenue Growth Through Holistic Transformation
Competition in the SaaS world is constant and fierce. Revenue growth is everything. But despite this backdrop of relentless innovation and fierce competition, the majority of SaaS companies we talk to are struggling under the weight of a successful business. Disjointed systems, siloed data and manual processes (McKinsey & Company, 2023) hold them back from optimizing the complex end-to-end lifecycle of every single subscriber from the moment they are identified as a lead all the way through to revenue recognition. Additionally, the wave of mergers and acquisitions (M&A) in the SaaS industry, coupled with significant layoffs in 2022/2023, has often resulted in unintegrated systems and redundant technologies. This lack of integration is a root cause of many challenges, including data silos and operational inefficiencies (Informatica, 2023; TechCrunch, 2023).
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Editor’s note: Second Editions are previously published papers that have continued relevance in today’s project management world, or which were originally published in conference proceedings or in a language other than English. Original publication acknowledged; authors retain copyright. This paper was originally presented at the 17th Project Management Symposium at the University of Texas at Dallas in May 2025. It is republished here with the author’s permission.
How to cite this paper: Ramsinghaney, S., and Troup, N. (2025). Breaking Silos, Building Success: A Strategic Project-Driven Approach to SaaS Business Transformation; Originally presented at the 17th Project Management Symposium at the University of Texas at Dallas in May, republished in the PM World Journal, Vol. XIV, Issue IX, September. Available online at https://pmworldlibrary.net/wp-content/uploads/2025/09/pmwj156-Sep2025-Ramsinghaney-Troup-breaking-silos-building-success-2nd-Ed.pdf
About the Authors
Sidharth Ramsinghaney
North Texas, USA
Sidharth Ramsinghaney, Director of Corporate Strategy and Operations at Twilio, is a distinguished leader in business transformation, strategic operations and M&A. With 18+ years at McKinsey, Deloitte, Twilio and Fortune 100 companies, he has led transformations at HPE ($26B divestiture), T-Mobile-Sprint merger, and Jio’s network rollout supporting ~500M users.
Sidharth has authored 20+ publications in Forbes Business Council and international journals, served as associate editor for multiple academic publications, and judged 30+ international awards and peer-reviewed conferences. A recipient of Stevie Technology Excellence, Globee Leadership, and Titan M&A awards, Sidharth holds an MBA from Boston University and executive education certifications from Stanford University.
Nate Troup
Denver, Colorado, USA
Nate Troup, Senior Vice President at Twilio, is a senior executive with progressive experience and demonstrated success managing diverse teams in high growth publicly traded companies and both domestic and international offices of a big 4 public accounting firm. His highly technical background balanced with leadership skills can galvanize a team through periods of disruptive change. He is an effective communicator and partner with oversight responsibilities covering all functions throughout the business.
