used for Promoting Construction Professional Services:
A Case Study of Quantity Surveying Services
in Edo State, Nigeria
SECOND EDITION
By Godwin Jerome Anoh i, Cosmas Oseyende Ehimioboh ii, Uche Ndudi Obi iii
i Department of Quantity Surveying
Dennis Osadebay University
Asaba, Delta State, Nigeria
ii Department of Building
Dennis Osadebay University
Asaba, Delta State, Nigeria
iii Department of Quantity Surveying
University of Benin
Benin City, Edo State, Nigeria
Abstract
The role social media play in connecting professionals cannot be over emphasized, as this does not only connect people but ensures they interact online without any limits or how much or how good the information is. However, they are considerable challenges that the Quantity surveying profession faces such as keeping a professional online image, managing different platforms, staying updated on digital marketing trends among others. Hence, this study analyze the social media strategies used for promoting construction professional services: Case study of Quantity Surveying services in Edo State, Nigeria. The study adopts descriptive design from a sample of 114 Quantity Surveyors based on the WhatsApp group of the Nigerian Institute of Quantity Surveyors Edo state chapter. The entire Quantity Surveyors in the list were covered by the study and well-structured questionnaires were administered to Respondents as well as an interview was carried out. The study found that promotional networking, project showcasing, sharing visual content, leveraging client’s testimonials and establishing collaborative partnerships are the widely adopted promotional strategies. This emphasize the importance of utilizing professional networking and project visibility on social media to attract new business opportunities. The study however recommend that Quantity Surveyors in Edo State, Nigeria, should invest in social media marketing training to enhance their technical expertise and stay up to date with latest social media trends, utilising visual content and project showcasing to promote their services, enhance brand visibility and credibility, share updates, images, and videos of ongoing or completed projects to demonstrate their expertise and capabilities. Furthermore, additional research is necessary to promote and encourage continuous adaptation to evolving digital marketing trends and exploration of emerging social media platforms to remain competitive in the industry.
Keywords: Social Media Strategies, Construction Professionals, Quantity Surveying Profession, Promotional Networking, Project Showcasing
1.0 Introduction
In today’s digital era, social media has transformed global communication and socialization by connecting individuals and enabling real-time interactions across borders (Kaplan & Haenlein, 2020; Kietzmann et al., 2020). Beyond personal use, these platforms provide businesses with opportunities to market, promote, and sell products and services effectively, thereby shaping consumer behavior and business growth (Trainor et al., 2020; Felix et al., 2020). Consumers now share experiences and opinions online, influencing purchasing decisions through reviews and ratings (Hennig-Thurau et al., 2020; Luoma-aho & Vos, 2020). This fosters a mutually beneficial relationship where businesses gain insights and consumers access valuable information (Gvili & Levy, 2021).
Social media adoption has become central to modern marketing strategies, enhancing visibility, customer engagement, and sales (Ashrafi et al., 2022; Kim & Ko, 2020). The rise of smart devices has fueled internet use, increasing online consumption of goods and services (Nekatibeb, 2012). Platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) are now embedded in daily life and serve as effective marketing tools (Kaplan & Haenlein, 2010).
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Editor’s note: Second Editions are previously published papers that have continued relevance in today’s project management world, or which were originally published in conference proceedings or in a language other than English. Original publication acknowledged; authors retain copyright. This paper was originally presented at the 1st International Conference, The Quantity Surveyor’s Edge, Department of Quantity Surveying, Enugu State University of Science and Technology, Enugu, Nigeria, 25-26 June 2025. It is republished here with permission of the authors and conference organizers.
How to cite this paper: Anah, G. J., Ehimioboh, C. O., Obi, U. N., Ogbu, C. P., Ogbonifo, W. A. (2026). Analysiing the Social Media Strategies used for Promoting Construction Professional Services: A Case Study of Quantity Surveying Services in Edo State, Nigeria; Originally presented at the 1st International Conference, The Quantity Surveyor’s Edge, Department of Quantity Surveying, Enugu State University of Science and Technology, Enugu, Nigeria, 25-26 June 2025; republished in the PM World Journal, Vol. XV, Issue IX, September. Available online at https://pmworldjournal.com/wp-content/uploads/2026/09/pmwj168-Sep2026-Anoh-Ehimioboh-et-al-analysing-social-media-strategies-2nd-Ed.pdf
About the Authors
Godwin Jerome Anoh
Asaba, Delta State, Nigeria
Godwin Jerome Anoh is a dedicated academic and professional in the field of Quantity Surveying, and currently serving as a Lecturer at Dennis Osadebay University, Asaba-Delta State, Nigeria. He is a PhD student with a strong academic foundation, holding a Master of Technology (M.Tech) degree in Quantity Surveying. Through his teachings and research, he contributes to the development of competent professionals in the built environment. He is a cooperate member of the Nigerian Institute of Quantity Surveyors (NIQS) as well as a registered Quantity Surveyor with the Quantity Surveyors Registration Board of Nigeria (QSRBN). His professional affiliations reflect his commitment to ethical practice, continuous professional development, and excellence in quantity surveying.
Cosmas Oseyende Ehimioboh
Asaba, Delta State, Nigeria
Cosmas Oseyende Ehimioboh is a Lecturer in the Department of Building at Dennis Osadebay University, Asaba, Delta State, Nigeria. He specializes in Building, with research interests in construction practices, building materials, and sustainable development in the built environment. He holds academic and professional qualifications in Building and Construction Management and is actively engaged in teaching and research. He is a member of the Nigerian Institute of Building (NIOB) and the Association of Builders in Academia (ABA). His contributions support advancements in construction management, housing development, and building technology, and he demonstrates a strong commitment to academic excellence and professional development.
Ucha Ndudi Obi
Asaba, Delta State, Nigeria
OBI, Ndudi Uche is a Lecturer in the Department of Building at Dennis Osadebay University, Asaba, Delta State, Nigeria. He specializes in Building, with research interests in construction management, building maintenance, and sustainable development in the built environment. He holds academic qualifications in Building and Construction Management and is actively engaged in teaching and research. He is a member of the Nigerian Institute of Building (NIOB) and the Association of Builders in Academia (ABA). His contributions support advancements in construction management, housing development, and building technology, and he demonstrates a strong commitment to academic excellence.
