A Project Manager’s Guide

to Managing AI-Fueled Content Chaos

COMMENTARY

By Taylor Summers

California, USA

Let’s suppose a project manager is coordinating a major launch campaign around a new digital product. Since each team involved is now supported by advanced AI tools, content generation timelines have become a fraction of what they used to be. In just minutes, the marketing team generates dozens of ad variations, multiple blog drafts, and hundreds of social media images. The design team keeps pace with AI-generated visuals. The AI-backed sales team is personalizing pitch decks on the fly.

But here’s what happens with content-on-steroids: by midweek, nobody knows where the latest assets live, or which versions are actually approved. Duplicate files flood email threads and back messages pile up. Due to overwhelmed workflows and the resulting confusion, the very tools designed to accelerate content creation are slowing the project to a crawl. That PM has completely lost control. Her best efforts to maintain organization and keep teams aligned have been overcome by the sheer volume of digital content.

Errors now become inevitable. Already-outdated assets reach external partners, inconsistent messaging confuses customers, and unapproved visuals appear in client presentations. The brand consistency that the PM worked so hard to maintain (and that’s crucial to the launch’s success) disintegrates amid the content chaos. What should have been a victory lap of efficiency has become a project management nightmare.

More isn’t better if you can’t manage it

The traditional bottleneck of content creation has vanished. The challenge becomes managing it all. For project teams and leaders, the AI-fueled content explosion is a firehose that’s powerful when properly directed, but potentially destructive when left uncontrolled. With content chaos intensifying, desperate teams turn to project managers for guidance through the disarray. The questions become urgent and relentless: “Which version did the client approve?” “Who vetted this AI-generated copy?” “Where should we store these iterations without turning our shared drives into digital landfills?”

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How to cite this article: Summers, T. (2025) A Project Manager’s Guide to Managing AI-Fueled Content Chaos, PM World Journal, Vol. XIV, Issue VII, July.  Available online at https://pmworldlibrary.net/wp-content/uploads/2025/07/pmwj154-Jul2025-Summers-managing-AI-fueled-chaos-commentary.pdf

About the Author

Taylor Summers

San Francisco, CA, USA

Taylor Summers is a Group Product Manager at Canto. Previously, she held product management roles at VidMob and project manager roles at Kantar Consulting.