Would you like to create sustainable value?


Gear your projects towards quality


By Manuel Ancizu

Pamplona, Spain


The author explains the benefits of considering quality as a central element to create sustainable value in projects that lasts over time, inspires team members and enhances customer satisfaction.


Projects are developed to create value and value is captured by incorporating quality in the process and the outcomes.

Without proper delivery, value does not materialize, and without quality, the project does not deliver value. Considering quality, along the delivery process, leads to materializing the purpose and value for which the project was conceived. That is the magic of projects: everything is interconnected, and everything influences a good delivery with quality.

Quality has been recognized at PMBOK7 as an overarching principle of project management; this means that it must be considered in a broad sense and be embedded in each step, throughout the entire life cycle of the project and not only at the end: in the product or service, processes, documents, deliverables, ways of managing and engaging with stakeholders, etc.

Benefits connected to the delivery of projects with quality

Undoubtedly, considering project quality as an overarching principle will lead to deliver projects with quality.

Quality in Projects = Projects with Quality

This way of leading projects results in three powerful benefits, which are detailed below:

  • Deliveries with quality create sustainable value that lasts over time

The delivery of a product, process or service with quality leads to a virtuous circle of benefits:

  1. A delivery with quality and in accordance with the agreed parameters leads to the satisfaction of customers and interested parties (both external and internal), as well as the teams involved. The feeling of receiving exactly what has been requested and seeing that it is as we had imagined or even better, is something invaluable, produces immense joy and makes us feel good.
  2. Satisfaction leads to recurrence, either directly or indirectly through referrals. Those who have been involved in a project that values quality and have been satisfied usually buy again or make good recommendations that attract new customers.
  3. Recurrence leads to the creation of sustainable value, which lasts over time and unlocks new opportunities. The project ends, but if the process and its final result have been based on quality, it will continue to create benefits and attract new opportunities over time.


To read entire article, click here

Ancizu, M. M. (2022).  Would you like to create sustainable value? Gear your projects towards quality, advisory article, PM World Journal, Vol. XI, Issue XII, December. Available online at https://pmworldlibrary.net/wp-content/uploads/2022/12/pmwj124-Dec2022-Ancizu-gear-your-projects-towards-quality.pdf

About the Author

Manuel Ancizu

Pamplona, Spain


Human leadership, Global Sustainable Projects, Renewable energy, Story-teller, Keynote speaker, Lifetime learner, Risk management, Standardization

Manuel Ancizu is passionate about human leadership, sustainable projects and people’s motivations. Enjoys working in international multicultural environments and wants to have a positive impact in society.

Manuel graduated in Economics from University of Navarra and obtained an MBA from IESE Business School (Spain); he has also studied in CEIBS (China) and University Anahuac del Sur (Mexico). He holds a number of professional certificates such as the PMP by Project Management Institute, Lead Auditor in ISO 9001:2015 by IRCA Association and has also received training in Management of Development Projects and Risk Management by Interamerican Development Bank (IDB).

Manuel has lived in Spain, France, UK and Mexico; he currently works in the wind energy sector leading the quality management of Offshore projects. Manuel has been involved in wind energy renewable projects developed in different parts of the globe with external customers, as well as in internal projects of cultural transformation, IT and global processes.

Thanks to his experience, he has delivered training sessions, lectures and keynotes to a different number of institutions.

Manuel is a qualified member of the Spanish Standardization Body (UNE) and has been involved in the development of Standards and Norms in Projects, Programs and Portfolios; he has also participated in the translation of different ISO 21500 to Spanish language.

Manuel loves smiling, storytelling, dreaming and making ideas come true in a sustainable manner.

Manuel lives in Pamplona, Spain and can be contacted at manuel@manuelancizu.com