The Persuasive Project Manager



Book Title: The Persuasive Project Manager: Communicating for Understanding      
Author:  Dr. Bill Brantley, PMP, PMI-ACP
Publisher:  Bill Brantley
List Price:   $5.99
Format:  Soft cover, 87 pages
Publication Date:   2019
ISBN: 978-1-79572-849-2
Reviewer: Edward Raibick, PMP
Review Date: December 2019




This book was one of the most interesting and informative books on project communication that I have read. It’s a short book and easy to read, but full of useful information.

Overview of Book’s Structure

  • Chapter 1 – Provides an introduction to the reader of the author’s research in Project Management Communication, and an overview of what the reader will learn in the remaining chapters of the book. The author touches on the importance of establishing clear communication channels between team members and stakeholders, to ensure that information flows effortlessly with no misunderstandings.
  • Chapter 2 – Discusses the Shannon-Weaver (Information Transfer) and Luhmann (Emergence) models of communication. It dives into the topic of Understanding and its sub-components (know-what, know-how and know-why). The Emergence Communication Model with the Understanding Triangle is introduced to the reader. The chapter discusses the need to assess and adjust the communications to suit the information needs of the receiver / stakeholder.
  • Chapter 3 – Aristotle’s persuasion triangle. Ethos (credibility), Pathos (emotions) and Logos (Logic) are introduced and explained as the foundation of persuasion. The eight pillars of trust are also introduced allowing the reader to reflect on how communication plays a role in each pillar. An insightful discussion on the function of the various parts of the brain is presented with the ties to these insightful observations.
  • Chapter 4 – Dives into the “dance” between two or more individuals in sending and receiving information and comprehending the meaning of the message. The chapter discusses how messages are communicated and received based on the perspectives of the sender and receiver. The use of Storyboarding, enriching, analyzing, visioning and acting intentionally techniques are also discussed as effective communication tools for persuading stakeholders


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About the Reviewer


Edward Raibick, PMP

Texas, USA




Edward Raibick, PMP is a Project Management Consultant with extensive experience in software engineering, managerial and IT Project Management. Edward holds a Master’s degree in Information Technology with a concentration in Internet and IT security, a Bachelor’s degree in Information Technology and an Associate in Specialized Technology degree in Electronics. His career includes over 10 years with the IBM Corporation and over 15 years with Texas Instruments. His consultant projects include major clients such as Experian, United Airlines and Southwest Airlines. Edward currently is engaged in the RISC PMO organization of a major New York city based banking and financial IT services firm.

Edward is a member of the Project Management Institute, Dallas Chapter, having acquired his PMP certification in 2011.  Edward is also currently the Director of the Dallas PMI Chapter Book Review Program.

Ed can be contacted at raibick@sbcglobal.net


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