Mindfulness and Business



By Dr. Bruno Roque Cignacco

United Kingdom



Most of the time, a person’s brain is prone to focus on the future (worries, expectations, etc.) or the past (regret, guilt, etc.). The human mind is also naturally inclined to judge everything (for example, good, bad, big, small, etc.).

People who practice mindfulness concentrate on themselves (their thoughts, emotions and physical sensations) or focus on different aspects of the environment around them (people, things, places, etc.) with undivided attention and in a non-judgemental manner. Consequently, mindful people tend to be less reactive. Individuals who intently practice mindfulness are centred on the present moment and use their five senses (touch, sight, smell, hearing, taste) fully.

People tend to see reality through the lenses of their mental biases (e.g., exaggerating, mind-reading, drawing quick conclusions, etc.). Salzberg (2014) observed that mindfulness helps people cut through their mental biases to get in direct contact with themselves and their surroundings.

Tart (mentioned in Fontana, 1999) observed that mindfulness helps people see things as they are, instead of how they want them to be. Research notes several benefits of mindful practice, such as less tiredness, better communication skills, higher self-esteem, improved memory skills, fewer distractions, heightened awareness, improved decision-making, more creativity, lower stress levels, enhanced performance, and less emotional reactivity, among others.

Collard (2014) observed that mindful individuals tend to be more vital, enthusiastic, grateful, and compassionate. The continuous use of mindful techniques also has a positive impact on relationships and the overall well-being of a person. Below there are some potential uses of mindfulness in the business environment.


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How to cite this article: Cignacco, B.R. (2020). Mindfulness and Business; PM World Journal, Vol. IX, Issue IX, September. Available online at https://pmworldlibrary.net/wp-content/uploads/2020/09/pmwj97-Sep2020-Cignacco-mindfulness-and-business.pdf



About the Author

Dr Bruno Roque Cignacco

United Kingdom



 Dr Bruno Roque Cignacco (PhD) is an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA – UK). He is also the author of business and personal development books published in different languages. His new book “The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise” (2019, Routledge). Link to the book: www.bit.ly/2MAkr4k    His websites are www.humanorientedenterprise.com  and www.brunocignacco.com

To view other works by Dr. Cignacco, visit his author showcase in the PM World Library at https://pmworldlibrary.net/authors/bruno-roque-cignacco-phd/