SPONSORS

SPONSORS

How to Outthink, Outmaneuver, and Outperform

 

BOOK REVIEW

Book Title:  How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy
Author:  Norton Paley
Publisher:  CRC Press
List Price:   $49.95
Format:  275 Pages, Hard cover
Publication Date: 2013
ISBN: 978-1-4665-6540-1
Reviewer: Amitha Mosapeta, MBA, MS, PMP
Review Date: November 2021


Introduction

The central purpose of this book is to equip managers with a firm grasp of the roots of strategy, to understand how strategies are developed, and to apply them to a range of volatile competitive conditions.  That means imposing one’s will on others and maximizing the impact of their economic and human resources to achieve goals.

Overview of Book’s Structure

  • Chapter 1 – Apply Strength against Weakness: Maneuver by Indirect Strategy
  • Chapter 2 – Improve Chances for Securing a Competitive Lead: Act with Speed
  • Chapter 3 – Secure a Competitive Advantage: Concentrate at a Decisive Point
  • Chapter 4 – Create a Lifeline to Business Strategy: Employ Competitor Intelligence
  • Chapter 5 – Maintain High Performance: Align Competitive Strategy with Your Company’s Culture
  • Chapter 6 – The Force Multiplier behind Your Business Strategy: Leadership
  • Chapter 7 – Engage Heart, Mind, and Spirit: Create a Morale Advantage
  • Chapter 8 – Turn Uncertain Market Situations into Fresh Opportunities: Move to the Offensive
  • Chapter 9 – Think like Strategists: Lessons from the Masters of Strategy

Highlights

Chapter 1 emphasizes on indirect strategy which is the most efficient way to implement a business plan. In the indirect approach it is possible to confront a larger competitor and win. Further, a direct strategy means confronting a stronger competitor head on where there is little or no differentiation in product features, quality, performance, price, and service.

Chapter 2 mentions Speed is the essence of war. Take advantage of the competitor’s unpreparedness; travel by unexpected routes and strike where the competitor has taken no precautions. From a total company viewpoint, and within a global setting, speed impacts a number of managerial, organizational, and competitive issues.

Chapter 3 discusses a decisive point and how to find it. It turns out there are numerous possibilities for selecting a decisive point for a concentrated effort.  The general guideline is to target a competitor’s specific weakness or general area of vulnerability. This chapter also discusses comparative analysis to identify competitor’s weakness or market gaps and SWOT analysis which is a widely used and time-tested approach.

Chapter 4 discusses knowing the competitor and your business. Know the competitor and know yourself; in hundred battles you will never be in peril and when you are ignorant of the competitor, but know yourself, your chances of winning or losing are equal. This chapter also discussed competitor benchmarking. Benchmarking is an assessment tool to compare and measure your firm’s business processes against those of your competitors.

More…                                                                                           

To read entire Book Review, click here

How to cite this book review: Mosapeta, A. (2022). How to Outthink, Outmaneuver, and Outperform Your Competitors, book review, PM World Journal, Vol. XI, Issue I, January. Available online at https://pmworldlibrary.net/wp-content/uploads/2022/01/pmwj113-Jan2022-Mosapeta-How-to-Outthink-Outmaneuver-Outperform-Competitors-book-review.pdf


About the Reviewer


Amitha Mosapeta, MBA, MS, PMP

Dallas, Texas, USA

 

Miss Amitha Mosapeta is a Business System Analyst (BSA) with extensive experience in business analysis, project management, implementation, customization, and integration for companies in the financial services, manufacturing, and service industries. Amitha has a Bachelor’s degree in Computer Science, Master’s degree in Business Administration with specialization in Marketing, Master’s in Computer Science and has obtained the Project Management Professional (PMP) certification in 2014.

Amitha can be contacted at amitha.mosapeta@gmail.com

Editor’s note:  This book review was the result of a partnership between the PM World Journal and the PMI Dallas Chapter. Authors and publishers provide books to the PM World Journal; books are delivered to the PMI Dallas Chapter, where they are offered free to PMI members to review who agree to provide a review within 45 days; book reviews are published in the PM World Journal and PM World Library. 

If you have read a good recently-published book related to managing programs, projects or teams of professionals, consider authoring a book review for publication in the PM World Journal.  For our standard format or for more information, contact Editor@pmworldjournal.com or visit https://pmworldlibrary.net/book-review-program/

If you are an author or publisher of a project management-related book, and would like the book reviewed through this program, please contact Editor@pmworldjournal.com.

 

%d bloggers like this: