Ace Your Next Digital Transformation Initiative



By Farzad Khan

Principal, StrategicFront Inc.

Toronto, Ontario, Canada


Digital transformation is the process of transitioning from a traditional business model to a modern digital business. Digital transformation involves taking advantage of emerging technologies, such as cloud computing, mobile applications and big data analytics.

In this paper we will look at what is digital transformation (DX), how much organizations are spending on it across industries and why they fail. We will also discuss our approach to deliver the right solution that achieves results for clients and helps them realize business value and achieve ROI in their projects.

What is Digital Transformation

Digital transformation is the process of integrating digital technologies into all aspects of a business, fundamentally changing how organizations operate, deliver value to customers, and compete in the marketplace. It involves a shift in mindset, culture, and processes, aiming to improve efficiency, innovation, and customer experiences.

Digital transformation can encompass various aspects, such as:

  1. Customer Experience: Enhancing customer interactions, engagement, and personalization through digital channels and data-driven insights.
  2. Operational Processes: Streamlining, automating, and optimizing business processes with the help of digital tools and technologies.
  3. Business Model Transformation: Adapting new revenue streams, products, or services that leverage digital capabilities.
  4. Organizational Culture: Fostering a culture of innovation, agility, and continuous learning to support digital initiatives.
  5. Data and Analytics: Leveraging data to gain insights, drive decision-making, and improve overall business performance.

Digital transformation is not a one-time event, but rather an ongoing journey that involves continuous adaptation and growth in response to the evolving digital landscape.


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Editor’s note: Second Editions are previously published papers that have continued relevance in today’s project management world, or which were originally published in conference proceedings or in a language other than English.  Original publication acknowledged; authors retain copyright.  This paper was originally presented at the 15th UT Dallas PM Symposium in May 2023.  It is republished here with the permission of the author and conference organizers.

How to cite this paper: Khan, F. (2023). Ace Your Next Digital Transformation Initiative; presented at the 15th University of Texas at Dallas Project Management Symposium in Richardson, TX, USA in May 2023; republished in the PM World Journal, Vol. XII, Issue X, October. Available online at https://pmworldlibrary.net/wp-content/uploads/2023/10/pmwj134-Oct2023-Khan-Ace-Your-Next-Digital-Transformation-Initiative.pdf

About the Author

Farzad Khan

Toronto, ON, Canada


Farzad Khan, MBA, P.Eng., PMP With over 20 years of project management/transformation management experience, Farzad has held leadership roles at PwC, Deloitte and IBM Consulting. He founded StrategicFront based on the belief that a strategic transformation journey requires a holistic approach. Farzad has advised on complex technology-led transformation projects in financial services and consumer services industry. He serves clients in United States and Canada.

Farzad holds a Master of Business Administration from The University of Texas at Dallas. He also holds a Bachelor of Applied Science in Industrial Engineering from University of Toronto and is licensed by the Professional Engineers of Ontario. Additionally, he has a Lean Six Sigma Green Belt and is a Prosci Certified Change Management Professional.

When not working with clients or building the firm, Farzad is known to sneak out for a round of recreational tennis, hiking in nature, or reading a book. Farzad can be contacted at farzad.khan@strategicfront.com