October 2021 PM Update from Paris


PMI France, Project La Samaritaine

and Interview with Didier Duchêne

Program Director of the Magasins 2 & 4 of La Samaritaine

LVMH Group


By Yasmina Khelifi

International Correspondent

Paris, France


In each report, I’ll try to give you insights about project associations in France and one main project: this month, we’ll go to La Samaritaine.


PMI France was founded in 1995.

With more 5000+ members, PMI France is the first Chapter in Europe and one of the 5th in the world.

PMI France is a unified Chapter with 13 regional branches: each branch can organize events, networking events, conferences.  To leverage this diversity, every two years, there is a Forum of the Regions: there is a common theme and in each region, there is a local forum.  It is an itinerant forum: kakemonos, and remaining marketing documentations are sent to each region. The project organization is centralized to provide templates of visuals, marketing materials but each branch can customize them. In 2020, I was the communication manager for this forum (that didn’t take place because of Covid-19) and it was an interesting exercise of centralization and decentralization. Stakeholder stewardship was key to onboard and align everyone.

This year, because of the continuing uncertainty with Covid, it has taken place virtually.

Please navigate to https://pmi-france.org/ for general information on the PMI France Chapter and its events.

Major Programs/Projects: Let’s visit the Samaritaine! M. Duchêne, Program Director of the Magasins 2 & 4 of La Samaritaine, LVMH Group, has shared with us his insights. I’ll thank Mrs. Séverine Chabaud, communication manager, and Mr. Duchêne, program director, for their time, warm welcome and insights.

La Samaritaine reopened on 23rd of June 2021 after 16 years of closure.

For people living in Paris, the Samaritaine is an iconic landmark in the centre of Paris.


When Ernest Cognacq moved there in 1870–with his wife Marie-Louise Jaÿ joining shortly after–he immediately understood the geographical advantage. They started with a stall at the corner of rue de la Monnaie and rue du Pont-Neuf and gradually extended into adjoining shops. In 1910, the Art Nouveau building by Frantz Jourdain was inaugurated. With ambitious volumes, metal structure and elaborate ornamentation it was a masterpiece of its style. 1928 saw the addition of an Art Deco building designed by Henri Sauvage. Both architectural feats that clearly show the couple’s avant-garde vision. Samaritaine quickly became the go-to place to buy the trendiest dresses, dine at the aptly named Le Toupary or simply to see and be seen. In 2005, for safety reasons, Samaritaine had to close its doors.[1]

The Renovation Project

A wealth of enterprises was part of this mega project. It’s a mix of old and new architectural elements. Like in all projects, existing elements are used, transformed to create something new: A glass undulating building that reflects the old buildings opposite. It fits well in the structure of the Rivoli street.





Glass façade: Yasmina Khelifi


To read entire report, click here

How to cite this report: Khelifi, Y. (2021). PMI France and La Samaritaine: Project Management Update from Paris; report, PM World Journal, Vol. X, Issue X, October. Available online at: https://pmworldlibrary.net/wp-content/uploads/2021/09/PMWJ110-Oct2021-Khelifi-pmi-france-and-la-samartaine-update-from-france-report.pdf

About the Author

Yasmina Khelifi

Paris, France


Yasmina Khelifi, PMP, PMI- ACP, PMI-PBA is an experienced project manager in the telecom industry. Along with her 20-year career at Orange S.A. (the large French multinational telecommunications corporation), she sharpened her global leadership skills, delivering projects with major manufacturers and SIM makers. Yasmina strives for building collaborative bridges between people to make international projects successful. She relies on three pillars: project management skills, the languages she speaks, and a passion for sharing knowledge.

She is a PMP certification holder since 2013, a PMI- ACP and PMI-PBA certification holder since 2020. She is an active volunteer member at PMI France and PMI UAE, and a member of PMI Germany Chapter. French-native, she can speak German, English, Spanish, Italian, Japanese and she is learning Arabic. Yasmina loves sharing her knowledge and experiences at work, in her volunteers’ activities at PMI, and in projectmanagement.com as a regular blogger. She is also the host and co-founder of the podcast Global Leaders Talk with Yasmina Khelifi to help people in becoming better international leaders.

Yasmina can be contacted at https://yasminakhelifi.com/ or LinkedIn: https://www.linkedin.com/in/yasminakhelifi-pmp-telecom/

Visit her correspondent profile at https://pmworldlibrary.net/yasmina-khelifi/

To view other works by Yasmina Kehelifi, visit her author showcase in the PM World Library at https://pmworldlibrary.net/authors/yasmina-khelifi/

[1] Samaritaine Press Folder 2021 kindly provided by Séverine Chabaud